Abandoned cart Conversely, this robust remarketing strategy I mentioned above requires building multiple lists. The results you'll see from a user who visited your site and bounced right back 29 days ago differ wildly from the results of someone who abandoned their cart yesterday; don't just target them all with an overall bid and creative in one ad group. Let the traffic volumes you see on the site indicate how much you can afford to use your remarketing lists. And be sure to check and react to list volumes, rather than
letting redundant lists languish in your account. Common PPC Mistake #3: Using Accelerated Ad Serving This one is the source of much debate among PPCers: standard fax number list or expedited delivery. Do you set a daily budget and let Google decide how to spread that budget over the day to ensure you're active all day? Or do you allow your ads to run as often as possible, even if that means your daily budget runs out by 9am?
At first glance, the first option looks better; but when you think about it, what does this option really mean? To simplify, let's say your campaign budget is £24/day and your bids are set to £1. If Google estimates that you're going to earn one click per hour throughout the day, it can only show your ad, say, 30 times per hour. But what if 1,000 keyword searches are performed in this campaign every hour? You miss 97% of them because Google decided you couldn't afford it, and you have no idea how valuable those